My slashdot post

Here's a copy-and-paste of a post I did on slashdot. I'm never very popular with the slashdot community (I'm guessing it's because I'm usually a few days late to the party), but I had been wanting to write this stuff down for a while.
For context, the topic was "Universal going to offer movies online". Basically saying that Universal was looking into making their movies available online, but they were extremely worried and paranoid about anyone pirating / copying the movies. More than a few people said "just make me a decent product and let me buy it!". One fellow also talked about being able to buy TV shows rather than have to watch them w/ ads. He cited lots of various reasons you might want to download a show as opposed to Tivo / wait for a rerun / etc. Here was my reply:

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I feel the exact same way, although my situation is a bit different; I have a HDTV set from my days of living in a house (I live in a small 1br in Manhattan now) and there's no reasonable way for me to get OTA HDTV [note: OTA = over the air] broadcasts without upsetting the board or the wife [I should have specified in the post - in order to get a decent signal, you need a reasonably powerful antenna either mounted on the rooftop or - I think theoretically this would work - in the window]. Every show I like is OTA. So, my options are:

1) Bend over a chair for HDTV cable (very pricey in Manhattan), just so I can see the shows I like (which are all OTA)
2) Watch OTA analog broadcasts (I can get a signal by plugging in the cable, doesn't work for HDTV as a lot of you probably already know), reception's not too good but at least I'm _seeing_ it.
3) Download HDTV rips the next day.

Guess which one I go with?
I would be OK with paying a couple of bucks per show, or (even better), "subscribing" to the show for like $25 / season, with HDTV versions available online at the time of broadcast. But, here's another idea, and I think it's a good one: highly targeted ads. Have subscriptions to the show be free, but before you can sign up, you need to fill out a 15-minute survey with all the standard marketing data (age, gender, income, hobbies, neighborhood, do you have kids / do they watch the show with you, etc). After you fill out the survey, you get a login which can then be used to download any show that the network offers subscriptions to. Using your login, you can download a version of the show(s) you want with specifically targeted ads (ads for the Mexican restaurant two blocks from your place, ads for the local plumber, ads for stores / boutiques / games / etc all based on your survey). You're still watching ads, but they're ads that are really specifically targeted for you! A lot of people might not mind seeing that kind of ad, and even if you do, you can still FF or skip over it (it's a high-quality avi). Can you still share that? Sure, but if you can get it from the source just by filling out the survey (and hey, you might actually see an ad for something you _want_), why bother going the BitTorrent route?
Yes, I know there are all kinds of technical hurdles here; bandwidth for the servers with tons of people dl'ing high-bitrate video files, how to inject the ads properly in the first place, how to store all that stuff (since theoretically you've got a seperate file for each dl'er), and of course the algorithm to choose which ads go to which customers. Tech hurdles, to be sure, but how much harder is it than the rat race of copy protection?

Which brings me to the second point (probably echoing a lot of other people here) - why go through all this trouble to install copy protection on your downloadable / Internet-deliverable content? I mean, if I want a pirated copy of something, I can get it _now_ from someone who ripped a DVD. What exactly would Universal be trying to prevent? The worst-case scenario (people are taking the content and sharing it illegally) is already happening! Why not focus on giving people a good experience for a reasonable price? I think a good percentage of people who download something illegally would happily pay a reasonable fee for it, and the lower the price, the higher the percentage of people who would do it. Make a less-than-DVD-quality version available (particularly of movies that don't rely on special effects or other visuals) that's quick to download, charge $1 and see how many people purchase it. What's the risk? That people will illegally share and download the medium-quality version (as opposed to the high-quality versions that are already floating around the BT universe)?

Seriously, I often wonder if I'm missing something here. All this fuss about making content available online to prevent piracy. News flash: piracy is already here - you should know, you're the one putting those god-awful commercials at the beginning of movies. So what exactly are you trying to prevent?

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And for the record, I have NetFlix - in the amount of time it takes to DL a rip, I can have the DVD itself in my hands, so I don't download movies.

--Nate