Happy morning

I am completely mesmerized by this Folger's viral ad campaign. The song and imagery has been stuck in my head for the better part of a week.




Truthfully, I think that web-only ads are a great idea; you can get a little more edgy, you don't have to worry about making it exactly 30 seconds long, and (if done right), you can get a lot of viewership with relatively little investment. Since I work in media, I think about this kind of thing a lot.